BREAKING THROUGH WITH VALUES
Talsa is a manufacturer of medium-capacity machinery for the meat industry specialized in the manufacture of machinery for cold meats.
Having a quality product makes it much easier when launching into foreign trade and Talsa, additionally, has a distribution network for its machines all over the world.
Its success is based especially on knowing how to combine tradition with modernity, the initial entrepreneurial spirit with experience, the commercial vision and the obligatory use of new technologies and management.
Talsa has managed to sneak into the international market taking good advantage of its strengths and abandoning a very Spanish tendency such as relying on luck.
Training is part of its corporate culture, but Talsa knows perfectly well that a curriculum is but a pillar and with only one pillar a project cannot be sustained. A failure in American culture means learning for a new beginning, a boost to the final career. In Spain, this is considered a defeat. Perhaps also because we tend to copy, except in those cases where the basis given by training sustains the experience and knowledge of the market and business culture.
To know a market, you have to know not only the legislation, but the customs and characteristics of its people, which also give us the keys to both successes and failures. The punctuality so forgotten here in our country, the use of the distinctive title and the tedious meetings scheduled on a random basis, are not necessary for example in Germany. They do not worship studies, these being the culmination after the ability to work and experience. They appreciate honesty, knowing how to get to the point and knowing how to listen, as well as order, ecology … all this determines a character and also the cult of companies.
Traveling opens our eyes because we tend to become vitiated by what surrounds us and, in this sense, companies must open themselves, if not to international markets, to the knowledge of the procedures in other countries in order to be able to develop a global character that enriches them.
Any business done with a company taking the role of the user leaves a lasting impression on the client regarding both quality and service.
Reliability and commitment of companies with management and with clients make a lasting impression, and at the end, is what differentiates a leading company.
