Internationalizing the company
Although it seems that all companies are clear on how fundamental exports are for their growth, only the big companies take this seriously. There are exceptions, as we will comment upon later, but the landscape between the small and medium-sized company in the world of exports is quite desolate.
The internationalization of companies not only increases sales but also guarantees the survival of same. Companies with an exporting tradition have a far greater chance of persisting over time. This is because markets are constantly in flux. Changes in trends, economic crises… If our market is global we have far more opportunities to compensate for any instability there may be.
An example of what we are saying is the company Talsa (Talsabell, S.A.), a manufacturer of machinery for the meat and food processing industry. A company that has been in existence for over 100 years and that since the very beginning has been committed to innovation, investing in research and development and, what is more important, in the opening up of new markets. The international reach of Talsa makes it one of the first international companies in its sector, ie the manufacture of quality machinery for the meat and food processing industry. Medium capacity fillers, mixers, mincers, cutters and cookers from the Talsa brand are renowned at worldwide level. Not for nothing is the Talsa website produced in six languages.
The purpose of this post is not to indicate the steps for companies to follow in order to achieve internationalization, each company has its own idiosyncrasies and must take personalised steps, but there are certain minimum requisites that will help us in this important task:
– Knowledge of foreign markets.
– Adaptation of our business structure and investment in R+D+i.
And most importantly, the will to export.
Talsa Innovative Company
An example of a company with over 100 years antiquity and more than 80 years in the same sector, which thanks to innovation has known how to get ahead of its competitors, is undoubtedly Talsa, Talsabell, S.A.
Talsa is a manufacturer, a world leader, in machinery for the meat industry, industrial machinery for pork butchery, sausages and cured meats.
Ongoing investment in research, development and innovation has made Talsa a recognised name at worldwide level in the manufacture of medium capacity machinery for the meat industry.
The “secrets” of the success of this company are focussed on:
- Knowledge of the global meat industry market, based on ongoing study of same and their extensive experience.
- A great team of professionals leading the company, in both technological and commercial fields.
- Ongoing research work for the improvement of their industrial machinery, both in terms of optimizing their manufacturing processes, as well as the quality and performance of their products.
- Personalised, highly qualified customer service.
- After-sales service of the highest quality.
An example of all this can be seen in their Website, produced in six different languages and which demonstrates Talsa’s interest in providing a personalised services to their clients, with full product information. The website has a private area specifically for their clients, where they can place orders and access other services both easily and expeditiously.
Becoming a global benchmark in the manufacture of machinery for the meat and sausage industry and industrial machinery for pork butchery and cured meats was the goal the management team at Talsa set themselves from the very beginning.
All the machinery manufactured by Talsa complies with demanding European health and safety standards, having obtained recognition from the Chamber of Commerce of Valencia (Spain) with an Export Award.